000 | nam a22 7a 4500 | ||
---|---|---|---|
999 |
_c2707 _d2707 |
||
003 | DO-SdAHR | ||
005 | 20171005073550.0 | ||
008 | 171007s2006 mx a | |||| 001 0 spa | ||
020 | _a9701058755 | ||
040 |
_aDO-SdAHR _bspa _cDO-SdAHR |
||
041 | 1 |
_aspa _heng |
|
044 |
_amx _asp |
||
082 |
_a658.8 _bR559g |
||
100 | 1 | _aRies, Al | |
240 | 1 | 0 |
_aMarketing warfare _lEspañol |
245 | 1 | 3 |
_aLa guerra del marketing / _cAl Ries, Jack Trout ; traducción, Alfredo Salvador Díaz |
250 | _aEd. conmemorativa vigésimo aniversario | ||
260 |
_aMéxico : _bMcGraw-Hill, _c2006 |
||
300 |
_aVIII, 224 p. : _bil. ; _c24 cm. |
||
500 | _aÍndice | ||
650 | 7 | _aMercadoctenia | |
650 | 7 | _aCompetencia económica | |
700 | 1 | _aTrout, Jack | |
942 |
_2ddc _cLIB |