| 000 -CABECERA |
|---|
| fixed length control field |
nam a22 4500 |
| 003 - IDENTIFICADOR DEL NUMERO DE CONTROL |
|---|
| campo de control |
DO-SdAHR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| control field |
20171126091100.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| fixed length control field |
931109s1999 mx a b 001 0 spa d |
| 010 ## - |
|---|
| -- |
|
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9681856902 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Original cataloging agency |
DO-SdAHR |
| Transcribing agency |
DO-SdAHR |
| Language of cataloging |
spa |
| 082 04 - CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
320.23 |
| Item number |
R457c |
| 100 2# - AUTOR PERSONAL |
|---|
| Personal name |
Reyes Arce, Rafael, |
| 245 13 - TÍTULO |
|---|
| Title |
Comunicacion y mercadotecnia politica / |
| Remainder of title |
|
| Statement of responsibility, etc. |
Rafael Reyes Arce, Lourdes Munch |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Place of publication, distribution, etc. |
México, D.F. : |
| Name of publisher, distributor, etc. |
Noriega, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
162 p. ; |
| Other physical details |
|
| Dimensions |
23 cm. |
| 650 #0 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Publicidad política |
| General subdivision |
|
| 650 #0 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Campañas políticas |
| 650 #0 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Comunicación en la política |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADOS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
