| 000 -CABECERA |
|---|
| fixed length control field |
nam a22 4500 |
| 003 - IDENTIFICADOR DEL NUMERO DE CONTROL |
|---|
| campo de control |
DO-SdAHR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| control field |
20171112101655.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| fixed length control field |
021029s2008 mx | o||| ||spa |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9789701065129 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Original cataloging agency |
DO-SdAHR |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdAHR |
| Description conventions |
|
| 082 ## - CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
658.8 |
| Item number |
F529c |
| 100 ## - AUTOR PERSONAL |
|---|
| Personal name |
Fischer de la Vega, Laura |
| 245 10 - TÍTULO |
|---|
| Title |
Casos de mercadotecnia / |
| Medium |
|
| Statement of responsibility, etc. |
Laura Fischer de la Vega, Jorge Espejo Callado |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Edition statement |
2a. ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
MCGRaw Hill, |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
168 p. ; |
| Other physical details |
|
| Dimensions |
24 cm |
| 650 #7 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
|
| 700 1# - AUTOR SECUNDARIO |
|---|
| Personal name |
Espejo Callado, Jorge |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADOS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) |
|---|
| Host name |
|
