| 000 -CABECERA |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - IDENTIFICADOR DEL NUMERO DE CONTROL |
|---|
| campo de control |
DO-SdAHR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| control field |
20171005073550.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| fixed length control field |
171007s2006 mx a | |||| 001 0 spa |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9701058755 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Original cataloging agency |
DO-SdAHR |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdAHR |
| 041 1# - CÓDIGO DE IDIOMA |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 044 ## - |
|---|
| -- |
mx |
| -- |
sp |
| 082 ## - CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
658.8 |
| Item number |
R559g |
| 100 1# - AUTOR PERSONAL |
|---|
| Personal name |
Ries, Al |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing warfare |
| Language of a work |
Español |
| 245 13 - TÍTULO |
|---|
| Title |
La guerra del marketing / |
| Statement of responsibility, etc. |
Al Ries, Jack Trout ; traducción, Alfredo Salvador Díaz |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Edition statement |
Ed. conmemorativa vigésimo aniversario |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
VIII, 224 p. : |
| Other physical details |
il. ; |
| Dimensions |
24 cm. |
| 500 ## - NOTA GENERAL |
|---|
| General note |
Índice |
| 650 #7 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Mercadoctenia |
| 650 #7 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Competencia económica |
| 700 1# - AUTOR SECUNDARIO |
|---|
| Personal name |
Trout, Jack |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADOS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
