| 000 -CABECERA |
|---|
| fixed length control field |
nam a22 4500 |
| 003 - IDENTIFICADOR DEL NUMERO DE CONTROL |
|---|
| campo de control |
DO-SdAHR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| control field |
20170822143433.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| fixed length control field |
980825s1996 sp | ||| ||spa |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
8449304431 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Original cataloging agency |
DO-SdAHR |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdAHR |
| Description conventions |
|
| 080 #0 - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
|
| 082 ## - CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Classification number |
659.1 |
| Item number |
R456p |
| 100 1# - AUTOR PERSONAL |
|---|
| Personal name |
Rey, Juan |
| Dates associated with a name |
1953- |
| 245 10 - TÍTULO |
|---|
| Title |
Palabras para vender, palabras para soñar : |
| Medium |
|
| Remainder of title |
introducción a la redacción publicitaria / |
| Statement of responsibility, etc. |
Juan Rey ; presentación de Mario Herreros Arconada |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Edition statement |
|
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Paidós Ibérica, |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extent |
315 p. ; |
| Dimensions |
20 cm |
| 490 1# - DECLARACIÓN DE LA SERIE |
|---|
| Series statement |
Papeles de comunicación |
| Volume/sequential designation |
19 |
| 650 #7 - MATERIA TEMÁTICA |
|---|
| Topical term or geographic name entry element |
Redacción publicitaria |
| Source of heading or term |
|
| 942 ## - ELEMENTOS DE ENTRADA AGREGADOS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) |
|---|
| Host name |
|
